Customer Relationship Management (CRM) is a business approach that integrates people, processes, and technology to maximize the relations of an organization with all types of customers.

CRM helps in understanding the customer better, which enables organizations to effectively customize their products and service offerings according to the needs of the customer, in order to retain customers and increase customer's loyalty and satisfaction.

• Plan, schedule and control pre-sales & post sales activities
• Keep track of Customers
• Identify potential customers
• Analyze customer behaviour
• Generate automated reports