CRM Case Study : Electronic Components Manufacturer

"We have been using the melssCRM package for about 8 months now and are satisfied with the system. The package is user friendly and easy to use." Deepak Jagtiani Regional Sales Director India/ASEAN Molex Premise Networks 21 September 2010

Customer Profile

Molex Premise Networks is a division of Molex in India. Molex is a leading one-source supplier of interconnect products. Molex's portfolio is among the world's most extensive, with over 100,000 reliable products, including everything from electronic, electrical and fiber optic interconnects to switches and application tooling. molex

Challenge

• Having a sales team across the country, Molex wanted an easy to use, simple CRM solution to track sales activities
• The solution should be accessible from anywhere and at any time
• Reports should be available in format that was being used earlier
• Was unable to track changes in sales stages and pipeline

Solution

• melssCRM Standard Edition was deployed across Molex Premise Networks - India sales team
• Fields were customized to capture details as required by their business processes
• The reporting structure was setup based on the organization hierarchy

Results

• A seamless real time view of the opportunities are available to the management
• Sales executives no longer have to prepare weekly reports. The reports are available directly from the CRM
• Complete sales stage history can be tracked
• Notifications and reminders from the system facilitate in systematic follow up with customers

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