“In the world of Internet customer service, it is important to remember your competitor is only a mouse click away.” - Doug Warner
“You'll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can't be copied.” - Jerry Fritz
Quote Source: Inspiring-quotes-and-stories.com
In a fiercely competitive world, where customers are demanding - you need to deliver your best services to keep them happy. To provide top quality customer service, it is imperative that you understand your customers.
An important factor that contributes to the understanding of the customer is - information. Information about the customers must be recorded and stored, so as to enable easy retrieval. The more information that is available at your disposal, the greater the level of understanding you can have. While storing the customer information, capturing customer preferences will help you give better customer service.
The overall customer experience and delight the customers get, when they realize that their vendor (products/service provider) is aware about their preferences; is intangible.
Implementing a CRM Solution is the first step, however the challenge lies in the amount of information that is captured. The Record Completeness feature of melssCRM displays how much information is captured for a particular record. This provokes the end users to enter more information into the CRM. Based on the information you have about your customers, you can take better decisions for your products or services.