You don't close a sale, you open a relationship if you want to build a long-term, successful enterprise.
- Patricia Fripp
In the age of cut throat competition and recession, where every penny and more importantly every customer counts, lead management has become a vital role in every organization. Wikipedia defines lead management as "a term used in general business practice to describe methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing techniques".
Managers are slowly realizing the importance of lead management and are investing in modern techniques accordingly one of which is a CRM software.
melssCRM offers comprehensive lead management to a highly drilled down level that makes activities like cold calling, up selling, cross selling etc. extremely easy and efficient both for the executive and for the manager.
Click here to learn more about our leads module.
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